01 / 04◎
Product
We choose the need, spec the product, and set the identity before a dollar of media is spent. If the brief can't survive the fifteen-second test, it doesn't reach production.
// 00 — d2c brand builder · saigon
// for people who build
We buildglobal brandspeople love.
WeGrape builds and scales direct-to-consumer brands across 12+ markets, managing sourcing, fulfilment, and growth in-house. One system, reused by every brand we launch.
- Markets
- 12+
- Brands
- 5+
- Team
- 6
- Founded
- 2026
// the system
orders · all marketslive
- USNew orderColumbus, OH$49.00
- UKNew orderLeeds£38.00
- AUNew orderSydney, NSWA$62.00
markets12+ live
- USUnited States
- UKUnited Kingdom
- CACanada
- AUAustralia
Meta ads/
Google ads/
Tiktok ads/
Shopify Dev/
Klaviyo/
Omnisend/
Amazon/Meta ads/Google ads/Tiktok ads/Shopify Dev/Klaviyo/Omnisend/Amazon/// 01 — global reach
One system. Global reach.
Five continents, one operating system. Built in Saigon, shipped to 12+ markets.
5 regions · live
markets
12+
brands
multiple
system
one
// 02 — what we run
Four functions. No agencies in between.
We build the brands. We do not rent the work.
02 / 04↗
Demand
Shopify, Meta, TikTok, Amazon. We write the ads, buy the media, and keep the customer relationship. Nothing about acquisition is outsourced.
03 / 04⇄
Fulfilment
Inventory, shipping, support and cash operations run as one process across every market we sell into. A customer in Sydney gets the same week as a customer in Ohio.
04 / 04⌘
Systems
Naming conventions, creative dashboards, attribution and reporting sit on tools we built ourselves, including an AI operations layer built on Claude that audits our ad creatives, chargebacks and fulfilment costs. The second brand starts where the first finished.
// 03 — where we stand
The company as it is today.
Markets we sell into, brands we own, people on the team. We publish them at the size they are.
// Markets we sell into
12+
United States, United Kingdom, Canada, Australia and more. One catalogue, local checkout and fulfilment.
// Owned brands
5+
Live and in pipeline. The next launches reuse the same product → demand → ops system.
// People on the team
6
Product, growth, creative and operations, in-house. We hire for the next domain, not to staff a retainer.
// Founded
2026
Built for the second brand, not just the first.
// 04 — team
The people who run it.
Engineers, marketers and operators. Everyone reads the numbers.
Do Huynh Nguyen Vu
Founder & CEO
FPTU — Software Engineering
02 / 04Bui Nguyen Minh Tien
Co-Founder & Marketing Strategy Lead
UEL — Marketing
03 / 04Ngo Tuan Lam
Co-Founder & Growth
NTU — Software Engineering
04 / 04Nguyen Trieu Tuyet My
Finance & Operations Lead
BUH — Financial Technology
// 05 — how we work
Four habits.
Stated plainly, so you can check whether we keep them.
quote“It just works.”
— Jeff Bezos, on customer serviceWe hold the product to that standard, not just the support inbox. If the thing works, the ticket never gets written.
habit.01
Own the outcome
- ✓The person who made the ad reads its performance.
- ✓No handoffs that end responsibility.
- ✓We say the number out loud when it's bad.
habit.02
Decide on data
- ✓Every test has its threshold written before it launches.
- ✓Opinions lose to the scorecard, including the founder's.
- ✓If we can't measure it this quarter, we don't argue about it this quarter.
habit.03
Ship weekly
- ✓New creative goes live every week, finished rather than perfect.
- ✓One variable changes per test.
- ✓Speed of reading beats volume of output.
habit.04
Build it once
- ✓Anything done three times becomes a tool.
- ✓The stack compounds across brands. Nothing is rebuilt per launch.
- ✓Documentation is part of done.
// 06 — culture
Life around the work.
// 07 — open roles
One role open.
openCreativeFull-time or two-brand contract
Creative Strategist
Saigon, or remote across compatible hours
01 · What you'd own
The concept pipeline for our flagship brand and the one after it. You write the briefs, choose the angles, direct the creators, and read the results yourself.
02 · The week
Fresh concepts shipped weekly against the previous week's scorecard. One variable per test. You sit in the same performance review as the media buyer, looking at the same dashboard.
03 · What you get here
The measurement layer already exists. Naming convention, ad-level dashboard, written metric definitions, agreed kill rules. Your first quarter is spent on creative, not on repairing an account.
04 · Compensation
Base plus a flat percentage of ad spend. One number, no tiered formula, no ROAS gate. We will trade base down for percentage up if you prefer that shape.
05 · No exclusivity.
Keep your other clients. We care about the deliverables and the deadlines.
06 · Worth knowing
This role executes. If you're looking to direct the work and hand the making to someone else, it isn't this one.
Nothing here fits but you build creative that sells? Send the work rather than a CV. info@wegrape.net
// 08 — how we hire
Four steps. Two weeks. No unpaid test project.
- 1step 1/4
You send work.
Three ads you made, and what each one was meant to do. No cover letter. We reply within 3 business days, either way.
- 2step 2/4
Forty-five minutes with the founder.
We walk the account and the dashboard. You ask whatever you want about the numbers.
- 3step 3/4
A paid brief.
Real product, real constraint, one week, paid at your rate.
- 4step 4/4
Offer.
Terms in writing within 48 hours of the brief review.
// If we go quiet on you at any stage, that's our failure. Email the founder and say so.
// 09 — contact
- Roles and applicationsinfo@wegrape.net
- Partnerships and suppliersinfo@wegrape.net
- Phone+84 834 123 333
- Registered address451 Man Thien Street, Tang Nhon Phu Ward, Ho Chi Minh City, Vietnam
- Where we ship12+ markets · US · UK · CA · AU and more
- Legal nameWEGRAPE COMPANY LIMITED (CÔNG TY TNHH WEGRAPE)
- Tax ID (MST)0319606613
- Licensed22/06/2026